The Truth About Vodka

What exactly is vodka? Is it only made from potatoes? Is it completely flavorless? Well what about drinking vodka – is the best way to chill it in the freezer? Sip it? Shoot it? The answer to all of these questions is quite simply, no.

We, at PURUS Vodka, believe that the truth about vodka should be known! So we’re going to ‘still’ the myths and give you the real deal on super-premium vodka.

1.) The myth: All Vodkas Are Made From Potatoes.

The Truth: Vodka can be made with potatoes. Vodka is neutral spirit that can be derived from almost anything. While potatoes are a common raw material used to make vodka, many vodkas like PURUS Organic Wheat Vodka, are made from grain. We use 100% organic Italian wheat to craft PURUS Vodka which is a soft grain that imparts a slight sweetness to the finished product.

2.) The myth: Vodka Is Completely Flavorless.

The Truth: Your vodka should have flavor! We’re not talking novelty candy, fruit, or breakfast cereal flavors, but the true flavor characteristics of the raw material used to craft the vodka. This is why the Sacchetto Family of Lagnasco, Italy uses the highest quality, organic wheat to produce PURUS Organic Wheat Vodka. As a result, PURUS has light cereal-type sweetness, buttery mouth feel and a smooth finish.

3.) The Myth: The More Times Vodka Is Distilled, The Better It Is.

The Truth: We’ve all seen the advertisements for vodkas distilled 10, 20, even 100 times, but does that make a difference? Yes, but not the way you think!

After the first distillation, the hearts can be distilled multiple times – as is the case for PURUS Vodka, which is distilled five times. Multiple distillation eliminates any toxins and unwanted characteristics that remain after the initial distillation process.  After each distillation, the liquid’s alcohol level increases and needs to be cut with water before consumption. Which is why PURUS Vodka is cut with pristine water from the Italian Alps – using the best quality water available makes for a higher quality vodka.

4.) The Myth: Vodka Should Be Stored In The Freezer

The Truth: Okay. This can be a matter of preference, however we’ve found that chilling vodka in such a manner causes a loss of flavor and a thick, syrupy consistency; with some vodkas, that’s okay. Traditionally, vodkas have a strong ‘bite’ or burn which needs to be tamed either with extreme chilling or a mixer. With PURUS Vodka, we recommend tasting it at room temperature or slightly chilling it over ice. This way, you can taste the crisp, clean sweetness that we’ve worked so hard to achieve! As for mixers, fresh organic juices or club soda with a squeeze of citrus are perfect with PURUS Vodka.

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