Sweet, sweet nectar…

Fruit nectars are a great way to infuse your Purus Vodka cocktails with intense, fresh fruit flavor. The variety makes your nectar-based cocktail creations endless and we’re sharing some of our favorites.

Italian Summer

1 oz. Strawberry Nectar*
1/2 oz. Creme de Cassis
2/3 oz. PURUS Vodka
Cinzano Asti

How to make it:
Mix the strawberries and Creme de Cassis together in a glass. Add ice and PURUS Vodka. Stir and pour into a large glass. Pour over Cinzano Asti Garnish with a sprig of mint and fresh strawberries.
*If you can’t find strawberry nectar, strained strawberry puree will work just fine!


Cocktails for your ‘Cue

It’s a no brainer that beer is the beverage of choice for your backyard barbecue; and we, too, have our favorites. But why not change it up and make vodka cocktails, your “go to” for the barbecue season? With Memorial Day coming up, we think it’s the perfect time to fire up the grill, get out your cocktail shaker, and take your barbecue beverages to the next level.

Have one while you wait…

Cocktail #1: The Slow & Low
BBQ Style: This cocktail goes best with the spicy, smoky, warming flavors of the slow & low – style of barbecue.

1 oz. PURUS Organic Wheat Vodka
1/2 oz. Orange Liqueur
1 oz. Light Rum
1/2 oz. Cherry Heering
1/2 oz. Fresh Lime Juice
1/2 oz. Simple Syrup
Orange peel, garnish

How to make it:
Shake all ingredients with ice and strain into a cocktail glass. Garnish with a twist of orange peel and serve with a platter of barbecue cooked slow and low!

Cocktail #2: Wet Whistle
BBQ Style: Complements the dry rub style of barbecue, with it’s intense flavors of chile powder, black pepper, and brown sugar. Dry rub, wet whistle.

1 1/2 oz. PURUS Organic Wheat Vodka
1/2 oz. lemon juice
1/2 tsp. superfine sugar
4 oz. tonic water

How to make it:
Combine PURUS Vodka, lemon juice and sugar in a cocktail shaker half-filled with ice cubes. Shake well, and strain into a highball glass almost filled with ice cubes. Top with tonic water, and serve.

Whether you sauce up your BBQ with Gates or KC Masterpiece, this Kansas City Sweetheart is the perfect complement.

Cocktail #3: Kansas City Sweetheart
BBQ Style:
The barbecue of the Midwest is known for its sauce, the most popular of which is the Kansas City-style. Thick and sweet, Kansas City-style barbecue begs for a cocktail that can hold its own.

2 oz. PURUS Organic Wheat Vodka
1 oz. Elderflower Liqueur
1 Lime
1 dash Bitters
Club Soda

How to make it: Combine PURUS Vodka, elderflower liqueur, lime juice and bitters in a cocktail shaker filled with ice. Shake all ingredients and strain into a highball glass. Top with club soda.

What cocktails will you be pairing with your barbecue this season? We want to create a photogallery of summery vodka drinks and cocktails that includes your creations too! Feel free to post them here, or send them to us in an email with your name/location, drink/cocktail name, ingredients and how to make it. We can’t wait to see what you come up with!

Cheers to Mom!

Mom was there for the good, the bad, and the ugly – in our book, that deserves a beautifully prepared drink, made with what else? Purus Vodka!

Brunch seems to be the daypart of choice for Mother’s Day, and so we’ve put together a few cocktails that are perfect for brunch and will have mom, well, happy. And that’s what you want, right? So tell mom to sit back, kick up her feet, and enjoy Mother’s Day at its Purus!

The Blushing Lady
recipe courtesy of PAMA Pomegranate Liqueur
2 oz. Purus Organic Wheat Vodka
1 oz. PAMA Pomegranate Liqueur
1 oz. pink grapefruit juice
Lemon wedge
Sanding sugar for rimming

Rub the lemon wedge around the rim of a martini glass and dip the glass into a plate of sanding sugar. Set it aside. Pour the remaining ingredients into a cocktail shaker with ice. Shake and strain into the garnish martini glass.

Lavender screams springtime and is the perfect accoutrement to not just your Mother’s Day Brunch decor, but the cocktails you serve, as well. Aromatic and floral, it’s a drink your mom will love!

Photo courtesy: SmithCollins.com

Lavender Love
recipe adapted from smithcollins.com

Handful of fresh lavender buds
2 oz. Purus Organic Wheat Vodka
1 oz. Simple syrup*
1/2 oz. Creme de Violette
3/4 oz. Lemon juice
Club soda

Chop up a handful of lavender blossoms and place in a shaker glass. Add the Purus Vodka, simple syrup, Creme de Violette and lemon juice. Muddle the lavender blooms with the liquid ingredients. Shake all ingredients and strain into a Collins glass. Top it off with club soda and garnish with fresh lavender blossoms.
* To make simple syrup, combine 1 cup granulated sugar and 1 cup water in a medium saucepan. Bring to a boil, stirring, until sugar has dissolved. Allow to cool.

If a Mother’s Day Tea is in your plans, we’ve got you covered! Try our take on high-tea with a tea-infused Purus Vodka martini.

High Tea-tini

1 inch thinly sliced English Cucumber
1 ¾ oz. black tea infused Purus Vodka
3/4 oz. St. Germain Elderflower Liqueur
1/2 oz. Freshly squeezed Lemon Juice
2 ½ oz. Sence Rose Nectar
1/4 oz. Organic Agave Syrup


In a mixing glass, muddle the cucumber. Add the remaining ingredients and shake well with ice to chill. Strain over ice into a highball glass.Use a thin slice of English cucumber to give it a stir, then leave it in as a fresh garnish.

Will you be trying one of these Mother’s Day creations for your celebration? Or, will you create your own Purus Vodka libation? Either way, let us know about it!

Drinks for Cinco

Cinco de Mayo is just around the corner (May 5, 2012)! And when you think Cinco celebrations, the last thing you probably think about is vodka. Well, we hope you’re open to a little change. Don’t worry! We’re not going to muck up the beloved tequila -based margarita, after all some things should stay just as they are.

What we hope to do is introduce you to Cinco de Mayo-inspired drinks and cocktails…sans tequila. These recipes are simply, a new (delicious!) way to celebrate.

La PalomaThe Paloma
2 oz. Purus Organic Wheat Vodka
6 oz. fresh grapefruit soda
1/2 oz lime juice
salt for rimming (optional)

How to prepare:
Rim a collins glass with salt. Fill the glass with ice and add the Purus Vodka and lime juice. Top it off with grapefruit soda.

Sweet Fire MartiniSweet Fire Martini

2 oz. Pepper-infused Purus Vodka
3/4 oz. Agave Nectar
3/4 oz. Lime Juice
Candied jalapeno slices

How to prepare:
Add the pepper-infused Purus Vodka, agave nectar and lime juice to a shaker filled with ice. Shake vigorously and strain into a chilled cocktail glass. Garnish with candied jalapeno slices.

Mango-Mint Cooler

1.5 oz. Purus Organic Wheat Vodka
2 oz. mango nectar
6 oz. Club soda
Few sprigs of mint
Toasted chile powder, garnish

How to prepare:
Add the mango nectar and mint to a mixing glass and muddle. Add the Purus Vodka and stir to mix. Pour the mixture into a collins glass filled with ice. Top with Club soda. Garnish with sprig of mint.

Going flavor crazy…

Grab a gorgeous jar, a bottle of Purus Vodka, fresh fruit and start infusing!

It’s official. The entire world has gone flavor crazy when it comes to vodka.

Not that we don’t understand why, (actually, there are a few we really don’t understand – do you want your vodka to taste like a sandwich?) but we use the philosophy that if you want flavored vodka, you start with a great vodka and find the freshest ingredients you can to create the flavor. Which is why we are constantly creating “Infusions at their Purus.”

Infusions are an incredibly simple way to create delicious vodka flavors, and the best thing

Photo courtesy: KitchenKonfidence.com

about it? Your flavor choices are basically infinite! You like bacon? There’s an infusion for that. How about Cucumber Dill Vodka? There’s an infusion for that. And who doesn’t love a little something sweet? Swedish Fish and Jolly Rancher infusions come to the rescue.

Here’s one of our favorite Purus Vodka Infusion recipes that never fails! We bring it to summer parties, fairs, festivals and good old fashioned backyard BBQ’s. The subtle sweetness of the fresh melon and refreshing mint make this the perfect libation for springtime brunches or beating the summer heat.

Multi-Melon Mint Infusion
3-Gallon Glass or Acrylic Container (with airtight lid) with spigot
6 bottles of Purus Organic Wheat Vodka
2 medium cantaloupe, cut into 2″ cubes
1 large seedless watermelon, cut into 2″ cubes
Handful of fresh mint leaves

Add cantaloupe, watermelon and mint to clean container. Pour Purus Vodka over the fruit, ensuring that the fruit is submerged.* Seal the container with an airtight lid and set on aside in cool place for a minimum of 72 hours.

Once the infusion has steeped, the infusion is ready for your martini creations! We suggest shaking a couple of ounces over ice, pouring into a chilled martini glass, and topping with a splash of something deliciously fizzy (club soda, lemon-lime soda, or make it luxurious with champagne!) Enjoy!

*Some of the fruit pieces may float – that’s okay!

Peppered Purus
Glass or Acrylic Container (with airtight lid) with spigot
1 bottle of Purus Organic Wheat Vodka
3 – 6 fresh peppers (Jalapeno or Serrano are recommended)
A sharp paring knife
A cutting board
Rubber gloves
A small strainer or colander

Put on rubber gloves*, and use a sharp paring knife to slice each pepper in half. Then, remove the seeds and discard. When the peppers have been cleaned cut them into 1/2 in. strips. Add the pepper strips the infusion jar. Add the Purus Vodka. Seal the jar with an airtight lid and allow the mixture to steep for a minimum of 72 hours in a cool place. Check the mixture’s intensity after 48 hours. You can allow the mixture to steep for more than 72 hours, but we suggest checking it daily until the desired pepper flavor is reached. If you let the mixture steep too long and it becomes too spicy, simply add a little more vodka.
Storing your Peppered Purus
Once you’ve infused your Purus Vodka you’ll need to prepare it for storage. Strain the infused vodka back into a clean, bottle (preferably, the original bottle which has been cleaned) leaving the pepper strips behind. The pepper strips can be discarded.
Keep your Peppered Purus in the refrigerator to preserve the pepper flavor for a longer period of time than storing it at room temperature.

Serve your Peppered Purus in a Sweet Fire Martini, or the perfect Bloody Mary!

*As you’re working, take care not to touch anything other than your knife and cutting board. The invisible oil that accumulates on your gloves easily transfers to anything you touch, transferring heat right along with it. Your vodka won’t be the only thing infused with peppers! Be particularly careful not to touch your face or eyes during this process.

We’d love to see the flavor-infusions you’ve come up with. Post your comments and photos!

A Toast to Earth Day

"The Good to be Green"

Simple, fresh, green.

Here at the Pure Holdings offices, we don’t take Earth Day (which is April 22, 2012 by the way) lightly. After all, Purus Organic Italian Wheat Vodka was expertly crafted with sustainability in mind. From our 100% recyclable bottle and sustainable cork closure, right down to the water-based adhesives that keep the labels on our bottles, we get it.
Earth Day is when we celebrate the craftsmanship of not just Purus Vodka, but other great products that share the same philosophy. But we’d be lying if we said we didn’t think that Earth Day isn’t also a great time for a party – better yet, why not make it an Earth Night?
We’ve tracked down some of our favorite Earth Day recipes which we’ll post on our Facebook page, but here’s one of our favorites. Not only is it simple and fresh, it’s mostly made with ingredients that are organic or eco-friendly! Take a look – we hope it inspires you to get your friends together, whip up a batch of these “Good to be Green” cocktails and throw one heck of an “Earth Night” party!

Good to be Green
adapted from FoodRepublic.com


1 organic cucumber, thinly sliced
1/2 organic Meyer lemon, thinly sliced
1 1/2 ounces Purus Organic Wheat Vodka
1/2 ounce St. Germain Elderflower Liqueur
1/2 ounce simple syrup
Club Soda
  1. In a mixing glass muddle 4 cucumber slices and all the Meyer lemon slices.
  2. Add the rest of the ingredients except the club soda.
  3. Shake and double strain over fresh ice in a highball glass.
  4. Layer in cucumber slices, top with club soda, garnish with a cucumber peel.