Patriotic Drinks

Fourth of July is just around the corner, and it’s no secret: it’s hot! Due to the scorching weather, many cities are cancelling their fireworks displays – but don’t worry! We’ve come up with some refreshing, delicious and most importantly, cool, PURUS Vodka drinks for your Fourth of July celebration. If you have a drink you’d like to share, leave it in the comments below, or better yet, enter our PURUS Vodka Drink Recipe Contest. You could win $50 if you have the winning drink recipe!

Strawberry Sparkler
Ice cubes
1 oz. PURUS Organic Wheat Vodka
2 oz. strawberry schnapps
Club soda
2 strawberries, halved

Fill a highball glass with ice cubes. Add the PURUS Vodka, strawberry schnapps, and top with club soda. Garnish with the strawberries.

Blue Rain

3 oz. PURUS Organic Wheat Vodka
1 oz. peach schnapps
Splash of blue curacao
Lemon twist, garnish

How to make it:
Add all ingredients to a shaker filled with ice. Shake vigorously. Strain mixture into a chilled martini glass and garnish with a lemon twist.

*For a little extra sparkle, rim each glass with blue sugar.

White Stars

2 oz. PURUS Organic Wheat Vodka
1/2 oz. orange liqueur
1/2 oz. lemon juice
1 egg white

How to make it:
Add all ingredients to an empty shaker and shake vigorously.* After the mixture has been shaken, add ice to the shaker, and shake again. Strain the mixture into a martini glass and enjoy!

*Shaking the ingredients first without ice ensures a frothy mixture that is key in this recipe!

Why We’re Loving Lychee

Prepare to be blown away by the exotic flavor of lychee

The team at Purus Vodka is always researching, creating and sharing great ways to use this refined spirit. We’ve done everything from cook with Purus Vodka, to creating fresh fruit vodka infusions – which we can’t get enough of by the way! And so we wanted to hear from the cocktail community and we came across an excellent recipe from food/drink blogger Dorothy Reinhold of Shockingly Delicious for lychee-infused vodka. Wow! Talk about delicious, exotic and perfect for summer.

This got us going, so we continued to dig through our recipe archives and found a recipe from our good friend Tim Kosuge at ARAKA Restaurant in St. Louis, Missouri that puts lychee front and center. The name is oh, so appropriate, as we don’t think there’s any lychee cocktail in the running to compare!

The Peerless

Recipe developed by Tim Kosuge, ARAKA Restaurant – St. Louis, MO

  • 2 oz. PURUS Organic Vodka
  • 1 oz. Fresh lychee juice
  • 1/2 oz. St. Germain Elderflower Liqueur
  • 1/2 oz. Fresh lime juice
  • Fresh lychee garnish

Shake all ingredients vigorously with ice in a cocktail shaker. Pour into a martini glass, and garnish with fresh lychee fruit skewered on a cocktail pick. Enjoy!

Have Your Vodka and Eat it Too!

Purus Vodka is our favorite vodka for sipping, mixing, and as you’ve seen, infusing. But it’s also our favorite vodka to use in the kitchen to create unique vodka-infused dishes from appetizers to dessert! We thought we’d share a few of our favorite recipes that will let you have your Purus Vodka, and eat it too!

A perfect way to kick-off any party!

Citrus Marinated Shrimp Cocktail
1 cup orange juice
1 cup fresh lemon juice
3/4 cup ketchup
1/3 cup PURUS Organic Wheat Vodka
1/4 teaspoon hot pepper sauce
1/4 cup olive oil
1 1/2 pounds cooked/peeled large shrimp
1 small red onion, thinly sliced (about 1 3/4 cups)
1 cup finely chopped fresh cilantro

Combine juices, ketchup, vodka and hot pepper sauce in large bowl. Whisk in oil. Add shrimp, onion and cilantro and mix well. Cover and refrigerate at least 3 hours and up to 6 hours. Drain before serving.

Spiked Watermelon Salad
1 8-pound watermelon, peeled, cut into 1-inch pieces (about 16 cups)
1 cup fresh lemon juice
2/3 cup sugar
1/2 cup PURUS Organic Wheat Vodka
6 tablespoons crème de cassis
1/4 cup chopped fresh mint

Place watermelon in large bowl. Whisk fresh lemon juice and sugar in medium bowl until sugar dissolves. Whisk in vodka and crème de cassis. Season mixture to taste with salt. Pour mixture over watermelon. Cover and chill at least 1 hour and up to 2 hours. Sprinkle with chopped fresh mint and serve.

Sabayon at its Purus with Peppered Strawberries
1 pint of strawberries
1/4 cup of sugar
1/2 tablespoon of fresh black pepper
6-7 mint leaves (chopped)
Splash of PURUS Organic Vodka
Remove tops of washed strawberries and cut into quarters, toss with sugar, pepper, and chopped mint (reserved a small amount for garnish). Mix in bowl, cover, and refrigerate for 2 hrs.

4 large egg yolks
1/4 cup of sugar
1/4 cup of PURUS Organic Vodka

Whisk yolks and sugar together in large metal bowl. Over small pot of boiling water, continue to whisk yolk/sugar in bowl, slowly add vodka. Continue to whisk over double boiler until mixture sets-up to a loose custard. Remove from heat and allow to cool.

To finish, toss strawberries with splash of Purus Vodka, spoon onto small plate. Spoon the vodka sabayon over strawberries, garnish with mint leaves.

Do you have creative ways to ‘eat’ vodka? Share them with us! We’ll share them with our fans and followers!

Sweet, sweet nectar…

Fruit nectars are a great way to infuse your Purus Vodka cocktails with intense, fresh fruit flavor. The variety makes your nectar-based cocktail creations endless and we’re sharing some of our favorites.

Italian Summer

1 oz. Strawberry Nectar*
1/2 oz. Creme de Cassis
2/3 oz. PURUS Vodka
Cinzano Asti

How to make it:
Mix the strawberries and Creme de Cassis together in a glass. Add ice and PURUS Vodka. Stir and pour into a large glass. Pour over Cinzano Asti Garnish with a sprig of mint and fresh strawberries.
*If you can’t find strawberry nectar, strained strawberry puree will work just fine!

Cocktails for your ‘Cue

It’s a no brainer that beer is the beverage of choice for your backyard barbecue; and we, too, have our favorites. But why not change it up and make vodka cocktails, your “go to” for the barbecue season? With Memorial Day coming up, we think it’s the perfect time to fire up the grill, get out your cocktail shaker, and take your barbecue beverages to the next level.

Have one while you wait…

Cocktail #1: The Slow & Low
BBQ Style: This cocktail goes best with the spicy, smoky, warming flavors of the slow & low – style of barbecue.

1 oz. PURUS Organic Wheat Vodka
1/2 oz. Orange Liqueur
1 oz. Light Rum
1/2 oz. Cherry Heering
1/2 oz. Fresh Lime Juice
1/2 oz. Simple Syrup
Orange peel, garnish

How to make it:
Shake all ingredients with ice and strain into a cocktail glass. Garnish with a twist of orange peel and serve with a platter of barbecue cooked slow and low!

Cocktail #2: Wet Whistle
BBQ Style: Complements the dry rub style of barbecue, with it’s intense flavors of chile powder, black pepper, and brown sugar. Dry rub, wet whistle.

1 1/2 oz. PURUS Organic Wheat Vodka
1/2 oz. lemon juice
1/2 tsp. superfine sugar
4 oz. tonic water

How to make it:
Combine PURUS Vodka, lemon juice and sugar in a cocktail shaker half-filled with ice cubes. Shake well, and strain into a highball glass almost filled with ice cubes. Top with tonic water, and serve.

Whether you sauce up your BBQ with Gates or KC Masterpiece, this Kansas City Sweetheart is the perfect complement.

Cocktail #3: Kansas City Sweetheart
BBQ Style:
The barbecue of the Midwest is known for its sauce, the most popular of which is the Kansas City-style. Thick and sweet, Kansas City-style barbecue begs for a cocktail that can hold its own.

2 oz. PURUS Organic Wheat Vodka
1 oz. Elderflower Liqueur
1 Lime
1 dash Bitters
Club Soda

How to make it: Combine PURUS Vodka, elderflower liqueur, lime juice and bitters in a cocktail shaker filled with ice. Shake all ingredients and strain into a highball glass. Top with club soda.

What cocktails will you be pairing with your barbecue this season? We want to create a photogallery of summery vodka drinks and cocktails that includes your creations too! Feel free to post them here, or send them to us in an email with your name/location, drink/cocktail name, ingredients and how to make it. We can’t wait to see what you come up with!

Going flavor crazy…

Grab a gorgeous jar, a bottle of Purus Vodka, fresh fruit and start infusing!

It’s official. The entire world has gone flavor crazy when it comes to vodka.

Not that we don’t understand why, (actually, there are a few we really don’t understand – do you want your vodka to taste like a sandwich?) but we use the philosophy that if you want flavored vodka, you start with a great vodka and find the freshest ingredients you can to create the flavor. Which is why we are constantly creating “Infusions at their Purus.”

Infusions are an incredibly simple way to create delicious vodka flavors, and the best thing

Photo courtesy:

about it? Your flavor choices are basically infinite! You like bacon? There’s an infusion for that. How about Cucumber Dill Vodka? There’s an infusion for that. And who doesn’t love a little something sweet? Swedish Fish and Jolly Rancher infusions come to the rescue.

Here’s one of our favorite Purus Vodka Infusion recipes that never fails! We bring it to summer parties, fairs, festivals and good old fashioned backyard BBQ’s. The subtle sweetness of the fresh melon and refreshing mint make this the perfect libation for springtime brunches or beating the summer heat.

Multi-Melon Mint Infusion
3-Gallon Glass or Acrylic Container (with airtight lid) with spigot
6 bottles of Purus Organic Wheat Vodka
2 medium cantaloupe, cut into 2″ cubes
1 large seedless watermelon, cut into 2″ cubes
Handful of fresh mint leaves

Add cantaloupe, watermelon and mint to clean container. Pour Purus Vodka over the fruit, ensuring that the fruit is submerged.* Seal the container with an airtight lid and set on aside in cool place for a minimum of 72 hours.

Once the infusion has steeped, the infusion is ready for your martini creations! We suggest shaking a couple of ounces over ice, pouring into a chilled martini glass, and topping with a splash of something deliciously fizzy (club soda, lemon-lime soda, or make it luxurious with champagne!) Enjoy!

*Some of the fruit pieces may float – that’s okay!

Peppered Purus
Glass or Acrylic Container (with airtight lid) with spigot
1 bottle of Purus Organic Wheat Vodka
3 – 6 fresh peppers (Jalapeno or Serrano are recommended)
A sharp paring knife
A cutting board
Rubber gloves
A small strainer or colander

Put on rubber gloves*, and use a sharp paring knife to slice each pepper in half. Then, remove the seeds and discard. When the peppers have been cleaned cut them into 1/2 in. strips. Add the pepper strips the infusion jar. Add the Purus Vodka. Seal the jar with an airtight lid and allow the mixture to steep for a minimum of 72 hours in a cool place. Check the mixture’s intensity after 48 hours. You can allow the mixture to steep for more than 72 hours, but we suggest checking it daily until the desired pepper flavor is reached. If you let the mixture steep too long and it becomes too spicy, simply add a little more vodka.
Storing your Peppered Purus
Once you’ve infused your Purus Vodka you’ll need to prepare it for storage. Strain the infused vodka back into a clean, bottle (preferably, the original bottle which has been cleaned) leaving the pepper strips behind. The pepper strips can be discarded.
Keep your Peppered Purus in the refrigerator to preserve the pepper flavor for a longer period of time than storing it at room temperature.

Serve your Peppered Purus in a Sweet Fire Martini, or the perfect Bloody Mary!

*As you’re working, take care not to touch anything other than your knife and cutting board. The invisible oil that accumulates on your gloves easily transfers to anything you touch, transferring heat right along with it. Your vodka won’t be the only thing infused with peppers! Be particularly careful not to touch your face or eyes during this process.

We’d love to see the flavor-infusions you’ve come up with. Post your comments and photos!

A Toast to Earth Day

"The Good to be Green"

Simple, fresh, green.

Here at the Pure Holdings offices, we don’t take Earth Day (which is April 22, 2012 by the way) lightly. After all, Purus Organic Italian Wheat Vodka was expertly crafted with sustainability in mind. From our 100% recyclable bottle and sustainable cork closure, right down to the water-based adhesives that keep the labels on our bottles, we get it.
Earth Day is when we celebrate the craftsmanship of not just Purus Vodka, but other great products that share the same philosophy. But we’d be lying if we said we didn’t think that Earth Day isn’t also a great time for a party – better yet, why not make it an Earth Night?
We’ve tracked down some of our favorite Earth Day recipes which we’ll post on our Facebook page, but here’s one of our favorites. Not only is it simple and fresh, it’s mostly made with ingredients that are organic or eco-friendly! Take a look – we hope it inspires you to get your friends together, whip up a batch of these “Good to be Green” cocktails and throw one heck of an “Earth Night” party!

Good to be Green
adapted from


1 organic cucumber, thinly sliced
1/2 organic Meyer lemon, thinly sliced
1 1/2 ounces Purus Organic Wheat Vodka
1/2 ounce St. Germain Elderflower Liqueur
1/2 ounce simple syrup
Club Soda
  1. In a mixing glass muddle 4 cucumber slices and all the Meyer lemon slices.
  2. Add the rest of the ingredients except the club soda.
  3. Shake and double strain over fresh ice in a highball glass.
  4. Layer in cucumber slices, top with club soda, garnish with a cucumber peel.

The Roaring Daisy

Did we mention that we LOVE any reason to celebrate? ImageWell in case we hadn’t, now you know. Which is why we’re ecstatic that it’s April 10th. Why you ask? Well it seems that on this day in 1925, F. Scott Fitzgerald published “The Great Gatsby” – a literary work riddled with parties and decadence. So we’re channeling our inner-Nick and Daisy for a seriously good time!

So in serious ’20s style, we celebrate today with a cocktail that would have any flapper of the day (and you too!) doing the Charleston. Take a look at how to make a cocktail we call, “The Roaring Daisy.” Enjoy!

The Roaring Daisy
1 ounce Purus Organic Wheat Vodka
1 ounce Lillet Blanc
2 1/2 ounces fresh squeezed grapefruit juice
Garnish: orange slice

Fill mixing glass halfway with ice. Add Purus Organic Wheat Vodka, Lillet Blanc, and fresh squeezed grapefruit juice. Stir until cold. Strain into ice-filled glass. Garnish with orange slice.